Amplitude
Project Overview
Amplitude partnered with Flexxi to bring its “Vision 2026” to life through a high-fidelity prototype designed to showcase the future of AI-powered analytics and product intelligence. The project focused on transforming forward-looking ideas into a tangible experience that could align teams, leadership, and stakeholders around a shared product vision.
Amplitude needed a compelling way to make its future AI vision feel real, practical, and strategically aligned across the company.
The Challenge
The challenge was to turn ambitious AI concepts into a clear and believable product vision, one that felt both innovative and grounded in real user value. It needed to inspire internal teams and stakeholders while also demonstrating how AI could realistically enhance analytics workflows and decision-making.
Flexxi’s approach
Flexxi approached the project by combining strategic product thinking with practical AI UX exploration. Rather than designing speculative concepts, the team focused on identifying AI interaction patterns that felt intuitive, useful, and directly relevant to Amplitude’s product ecosystem. Close collaboration with cross-functional leadership ensured every concept stayed aligned with business priorities and long-term product direction.
Our Solution
We designed a future-facing prototype that explored how AI could be embedded into Amplitude’s analytics experience through thoughtful, actionable product interactions.
Key solution areas included:
The solution introduced conversational deep dives to enable natural data exploration and support root cause analysis, along with prompt-driven experiment creation to simplify setup and reduce friction. It also incorporated smart alerts designed to proactively deliver context-aware insights, as well as configurable AI autonomy, giving users control over the level of AI involvement in their workflow. Additionally, transparent AI activity logs were included to enhance trust, accountability, and visibility into how AI operates within the product.
Outcome
- Presented to 700+ employees, executives, and investors
- Helped communicate a clear and compelling AI product vision
- Established practical AI UX patterns for analytics workflows
- Supported alignment across product, design, and engineering leadership
- Influenced the development of real AI features on the roadmap
- Became a strategic asset for showcasing future capabilities to potential clients
Conclusion
This project helped Amplitude transform a forward-looking AI vision into something tangible, strategic, and actionable. By bridging innovation with practical UX thinking, Flexxi created a prototype that not only energized stakeholders, but also helped shape the direction of future product development.
