REplace

Services
Product Design
UX
Year
2024

Team
Allie Vogel
Jules Newland
Alejo Schön
Desktop user interface for a software signup and registration page - designed by flexxi

REplace is the ultimate tool for developing renewable energy project, making the identification of the optimal location for your solar or wind greenfield project effortless.

We collaborated closely with the REplace team with
a clear objective: to rebuild their MVP from the ground
up within a tight timeframe.

Page showing satellite map overview of agricultural farmland with highlighted field boundaries - designed by flexxi
satellite map overview of agricultural farmland with highlighted field boundaries - designed by flexxi

The Process

We went through an end to end process, beginning with redefining
user needs, conceptualizing the product, and progressing to design.

To achieve this, we employed techniques such as user stories and 'how might we' questions. With this information, we identified the product's core functionalities and determined which features could be prioritized for later development.

Detailed analytical dashboard showing field results and agricultural mapping data - designed by flexxi

Discovery

We went through a discovery phase where we clearly defined the key features of the minimum viable (and lovable) product. To achieve this, we first identified the primary actions users wanted to perform. Based on these insights, we established the core requirements for the user flow. Once the flow was mapped out, we proceeded to create the wireframes.

Step-by-step workflow diagram showing a completed business or technical process - designed by flexxi

The Challege

During a four week sprint, we helped REplace define their new MVP.

Map interface screen showing location data with a green directional arrow - designed by flexxi

UI

Since there wasn’t a full UI design system, a UI kit was put together to cover the basics. This kit helped keep the design consistent and on-brand, making the whole process smoother and more efficient.

Typography and numeric font style guide for a creative project - designed by flexxi
Cohesive color palette featuring various shades of green, blue, and grey - designed by flexxi
Selection of interactive user interface buttons over a solid green background - designed by flexxi

It all starts with a search…

We identified the search feature as the product's core element. Once a search is performed, users can access detailed information about recommended sites and download comprehensive business cases that include all relevant parameters. This enables informed decision-making, increasing ROI and reducing the development risk of renewable energy projects.

Aerial photography capturing the lush green texture of an agricultural field - designed by flexxi
Website homepage mockup featuring high-resolution imagery of green agricultural land - designed by flexxi

We focused on the key elements that provided the
most value to users, with site information being central
to the REplace product.

A screenshot of a website page with a description.

By understanding each piece of land,
users can determine whether it's suitable
for their projects.

Matias Sigal
Matias Sigal
CEO of REplace

“Having Flexxi as our design consultant for version 2.0 of our product was the best decision we could have made. Their quality of work and speed of delivery were incredible. They worked with exceptional professionalism and a deep understanding of our needs, even in the complex renewable energy market. The result was a significantly more polished and professional look and feel for our product, which is driving increased sales.”

We focused on the key elements that provided the most value to users, with site information being central to the REplace product. By understanding each piece of land, users can determine whether it's suitable for their projects.

A green background with two white cards.
A computer screen with a list of items on it.
A bar chart with a line graph on top of it.
A white background with a black and green logo.

Collections: A Way to Store Favorite Sites

During our research, we discovered that saving search results is a critical part of the user journey. By storing these results, users can later compare different sites' parameters and make well-informed choices.

REplace Folder
Green Folder
A screenshot of the add to collection screen.

Want a strategic partner to elevate your project?

You can also send us an email 😉 info@flexxi.design